Google is launching Bard in Italy, introducing new features compared to the Beta version released a few months ago. Google’s generative AI, after its release in the US and UK in March, is now available in most parts of the world, supporting over 40 languages.


What are the main features of Google Bard?


Google Bard e privacy

Regarding security, Google claims to be cautious and responsible, stating that all necessary steps have been taken for the online release, including consultations with experts, legislators, regulatory bodies, and data protection authorities. However, it is no secret that Google will save and archive all interactions made on Bard to develop and improve products, services, and AI-based technologies.

Just like its competitor ChatGPT, interactions on Google Bard cannot be made anonymous. However, users can choose how long their personal data will be stored in their Google account. By default, data is stored for a maximum of 18 months, but users can modify the duration to 3 months or even up to 36 months. There is also an option to disable this feature directly and request the removal of one’s activity on Bard in a dedicated section on the website, in accordance with applicable regulations and laws.


New features of Google Bard

Unlike the Beta version released a few months ago, Bard has introduced new features to enhance and customize the user experience. Users can now listen to the responses using the speaker function, easily and quickly share AI-generated responses, and pin and rename conversations with Bard, making it easier to review previous prompts and continue previous interactions.

Additional features that are currently only available in the English version will soon be introduced in Italy, such as customization of the Tones of Voice (TOV), allowing users to change the tone and style of the responses based on five possible options: simple, long, short, professional, or informal.

Another useful option that will also be developed in the Italian version concerns the AI’s interaction with photos, similar to an enhanced Google Lens. Users will be able to upload an image in the prompts, and Google Bard will analyze it, suggest a caption, and provide specific information.



The arrival of Bard marks Google’s first step towards the ambitious and stated goal of fully integrating AI with apps and services like Gmail, Docs, Photos, and Maps, with the aim of utilizing the platform for various actions, including sending emails, organizing photos, planning trips, and writing

documents, among others. All these new features will lead to the creation of a “Generative Search Experience,” leveraging AI to refine and personalize the search experience in a more meaningful way.