15.03.2024 Case History

P.R. & Go Up for citizenM: the hotel opening party in Rome

citizenM, a Dutch hotel and lifestyle brand with an international presence of 31 hotels in Europe, the United States and Asia, was founded in 2008 with an ambitious goal: 'to revolutionize the hotel industry with its concept of accessible luxury'.

26.02.2024 Tourism e Hospitality

Italy, the top choice for leisure exploration and slow travel

The Enit and Touring Club study on Italian trails and the associated tourism offering identified 100 routes covering a total of 30,000 km, with the ones most visible to potential users being analyzed, i.e. those with dedicated tourist websites, totaling 63.

18.07.2023 Digital

Google launches Brand (also) in Italy

Google is launching Bard in Italy, introducing new features compared to the Beta version released a few months ago. Google's generative AI is now available in most parts of the world, supporting over 40 languages

14.07.2023 Case History

Relais & Châteaux, press trip to discover sustainable fishing

On the occasion of World Oceans Day 2023, which was celebrated on June 8th in collaboration with Ethic Ocean, in early May, our agency organized a 3-day press trip for our client Relais & Châteaux.

10.07.2023 Tourism e Hospitality

Congressional Tourism in Italy: The relaunch continues.

Congressional tourism, like all sectors of Italian tourism, is gradually returning to pre-pandemic levels this year, and the recovery phase that began in 2021 has been consolidated in 2022.

04.07.2023 Case History

Valtellina, the new campaign on distinctive brand assets

Starting from this concept, the Agency has designed and developed the new Valtellina project, a branding campaign to strengthen, enhance and promote the brand, also in the run-up to the 2026 Milan-Cortina Olympic Games, the international event that the territory's two main ski resorts, Livigno and Bormio, will host.

02.07.2023 Lifestyle

TV series tourism is growing: from the Paris of “Emily in Paris” to the Taormina of “White Lotus”

It’s called “The White Lotus effect”, and it refers to the boom of American tourists in Sicily after the airing of the second season of the award-winning TV series that won two Golden Globes.

27.06.2023 Lifestyle

Solo vacations are the new luxury trend!

What are people looking for when choosing a solo trip, and why is it considered the new luxury trend? A study published in the Journal for The Theory of Social Behavior reveals that an increasing number of individuals are actively embracing solitude, far as a positive condition to seek, rather than avoid.

23.06.2023 Tourism e Hospitality

Sports tourism and major events: the 2023 data

Sports tourism refers to a form of travel or vacation that involves participating in or observing sports events or activities. It is a type of tourism that attracts both sports enthusiasts and tourists looking to have an experience related to the world of sports.

11.05.2023 Lifestyle

Wine tourism: a growing trend, especially in lombardy

Wine Tourism is an increasingly established trend and is certainly going to last for a long time, thanks to the opportunity to combine one’s passion for wine with a journey through the culture and traditions of the visited territory.

03.05.2023 Lifestyle

Quiet luxury: the new trend in fashion and lifestyle

Quiet luxury is a term that is becoming increasingly popular in the world of fashion and lifestyle. But what is it exactly? Is it a fashion trend, a phenomenon, or a marketing stunt? Let's delve into the background of this word and its significance when it comes to shopping.

24.04.2023 Digital

Artificial intelligence and tourism: a winning combination?

Artificial Intelligence, alongside Big Data and Machine Learning, is widely recognized as a crucial tool in the processes of digitization and technological transformation across various industries, including tourism.