About us


PR & GO UP Communication is a Milan-based integrated communication agency specialising in strategic consultancy and creative development.

We are a multifaceted group of professionals, each of whom possesses and embodies specific expertise in their respective fields of action: Strategy, Advertising, Digital, Press Office, PR & Events, Social Media, Media Consulting, Crisis Communication Management, and Marketing Destination Representation.

Besides our dedicated in-house team, we also engage with external professionals who bring their specific expertise and skills to complement our services. Copywriting, web design, social media strategy, and performance analysis are all dynamic and evolving fields. We are pleased to collaborate with professionals specialized in these areas to leverage their experience and enhance the development of our ideas.

We like to conceive ourselves as a creative laboratory, an ecosystem in which the shared participation of diverse skills, wisely oriented and guided, can make a difference in the success of projects.

We work flexibly and systematically, collaborating with companies across diverse Lifestyle sectors. We analyze and develop the most suitable and engaging strategies for different markets, drawing on our extensive experience in tourism communication and destination marketing campaigns.

We believe in the strength of the right idea and the ability to turn it into a project, valuing the uniqueness of each client and every resource involved. This mindset enables us to have a comprehensive understanding of communication processes and establish trusted relationships with the companies that choose us. They have always perceived us not just as service providers but as attentive partners who listen to their needs.

We exist in a world that is changing at an unprecedented speed, and we strongly believe in embracing the present with a vigilant and curious eye on the future. Our ability to adapt to the evolving societal and business paradigms has consistently been the driving force behind our mission and the support we provide.




  • Case History

P.R. & Go Up for citizenM: the hotel opening party in Rome

citizenM, a Dutch hotel and lifestyle brand with an international presence of 31 hotels in Europe, the United States and Asia, was founded in 2008 with an ambitious goal: 'to revolutionize the hotel industry with its concept of accessible luxury'.
  • Tourism e Hospitality

Italy, the top choice for leisure exploration and slow travel

The Enit and Touring Club study on Italian trails and the associated tourism offering identified 100 routes covering a total of 30,000 km, with the ones most visible to potential users being analyzed, i.e. those with dedicated tourist websites, totaling 63.
  • Digital

Google launches Brand (also) in Italy

Google is launching Bard in Italy, introducing new features compared to the Beta version released a few months ago. Google's generative AI is now available in most parts of the world, supporting over 40 languages