Relais & Châteaux world PR meeting in Paris.

#NaturalmenteFrizzante Blog tour discovering Salzburg and the Gastein Valley.

Blog Tour promoting “Rent a bike” in Valtellina. Six blogger involved discovering nature, culture e typical tastes.

A press lunch featuring high profile magazines designed to present new CEO Benoît-Etienne Domenget and to give media the opportunity to deepen the educational programs and educational model of both Glion and Les Roche

Press lunch at Mirabelle Splendide Restaurant showcasing more than 750 brand new wine labels.

We created and developed a new exclusive “digital lounge area” with tailored news, professional webinars and useful tools dedicated to partners and travel trade operators.

Creating a communication campaign to evaluate the presence of "Valtellina Che Gusto!" and "Valtellina Turismo" at Seeds & Chips, an international event for Food & AgTech, highlighting Valtellina's destination among media, authorities, entrepreneurs, investors and buyers.

In Turin, unveiling the most important news and events in Monaco during next summer.

We created and developed a digital competition in order to raise awareness to the Caribbean destination: advergame minisite, banner, dem and social media advertising.

We created a TV commercial and a web series format called “Giallo delle Navi Gialle”. Follow the adventures of Sherlock and Watson looking for the cheapest fares!

#BMT

Discovering Valencia to promote brand new attractions.

Official appointment as new PR agency for Italy.

Merry Xmas and happy new business from all of us!

Celebrating the new Cathay Pacific Airways Airbus A350-900, the very first one landed in Roma Fiumicino.

Wellness, health and many traditions: these have been the main focuses of the last press trip around SalzburgerLand.

The travel agents met Singapore Tourism Board in the beautiful setting of Palermo to discover the secrets of the Lion City.

Digital, social media and outdoor to support the brand new edition of CorsicaVivilaAdesso blog campaign.

The girls of Donnavventura have arrived in Singapore! Natural Oasis, location with stunning scenic views and lots of things to discover will transform their journey into an astonishing experience!

The Principality of Monaco has presented all the wellness news at Replay The Stage in Milan.eplay The Stage di Milano.

Our last press trip with Il Giornale to discover the properties Castel Fragsburg and Auener Hof, and their commitments to a better world with Relais & Châteaux.

Press trip discovering Salzburg and surrounding areas.

Advertising campaign for a new offer: discover the roads of the 100th edition of Giro d’Italia which will start from Sardinia in 2017.

Successful meeting in Lisbon with our partners.

Check out our new self promotion and make a difference thanks to our services.

Presentation of Donnavventura’s next edition: the famous TV program about all-women, adventure travelling around the world who will soon leave for Singapore.

Introduction of the new Italian Marketing Manager; latest news and updates on Cathay Pacific Airways.

Advertising campaign for Time in Jazz, one of the most important events of the summer in Sardinia.

Official appointment as new PR agency for Italy.

We created and developed everything involved into "VinciMelbourne.it" competition: from the corporate website, to the integrated campaign (DEM, Banner, Social Media and Out of Home).

Discovering the Imperial Cities of Morocco: traditions, history, tastes and art de vivre.

Speaking at a press conference to announce the new blog campaign CorsicaVivilaAdesso 2016.

Discovering the most insightful story angles, itinerary and trip activities.

Another inspiring Route du Bonheur discovering greek's traditions, culture and art de vivre.

A marvellous view on the lake Garda and powerful ideas: what a successful meeting with our client, IHF- Italian Hotels & Friends.

In Rome, unveiling the most important news and unmissable events in Monaco during next summer.

New bloggers, tips and many novelties: supported by a digital and integrated campaign, the new release of our blog is ready to go!

The outdoor and digital series about the #NaviGialle is on air again, advertising low fares and facilities dedicated to children.

A very creative and successful meeting in Basel for TLN partners.

Bloggers and journalists were involved by Relais & Châteaux properties in enogastronomic experiences.

A successful "mega" fam trip: 170 journalists discovering the historical attractions and the most famous sites of a marvellous and safe destination.

Official appointment as new PR agency for Italy.

Official appointment as new Digital, Social Media and PR agency for Italy.

Gamification, promotion and digital edutainment: the three assets of our brand new trade marketing project.

Discovering the Principality, visiting Monaco's top attractions and most important and glamorous places.

Celebrations and a prestigious award conferred by Carlo Cracco and Paolo Marchi at Identità Golose 2016 in Milan.

Southern Morocco, from desert to Ocean: a new inspiring Route du Bonheur by Relais & Châteaux

A very creative and successful meeting in Milan for the European members of our network.

Tunisian National Tourist Office's Press conference at BIT 2016

We involved bloggers and journalists in a cooking class experience branded Relais & Châteaux, into the exclusive atmosphere of Château Monfort - Hotel in Milan.

A masked ball in Venice inspired by Princess Grace of Monaco's legacy.

Official appointment as new PR and social media Agency for Italy.

Official appointment as new PR and social media Agency for Italy.

Check out our new digital self promotion and keep your brand in good hands during 2016.

Four-hand dinner event in Venice to taste the local savors and discover the culinary creations of Relais & Châteaux chefs

Together with bloggers and journalists to discover the magical Salzburgerland’s Christmas atmosphere.

Launch of a social media campaign celebrating Halloween on Facebook/Google Plus pages and YouTube channel.

Showcooking, entertainment and tasting: that’s the “Datteri’s Festival” at Bio-Mediterranean Cluster Expo 2015.

Celebration event for Singapore's Golden Jubilee at TTG Incontri 2015, the main international B2B exhibition on tourism in Italy.

A new special integrated campaign (digital + press ads) advertising low fares and facilities to residents in Sardinia.

Discover our brand new digital self promotion. And put your brand in good hands!

3 bloggers and 3 three exclusive experiences branded Relais & Châteaux into the magical atmosphere of Paris.

Press lunch and media breakfast to showcase vison, objectives and present the brand new top management.

White sandy beaches and deep blue sea: the island of Formentera showcases its incomparable beauty at Expo Gate in Milan.

Listen to our new radio ad campaign and experience the benefits of a wonderful holiday in Salzburgerland.

European leader of Social dining, brings together travellers and local hosts who welcome them at their homes. We developed a communication strategy for the launch on the Italian market.

Discover our out-of-home advertising campaign launching our amazing blog corsicavivilaadesso.it.

"Build" is the main concept of CPBA 2015: the event which celebrates italian business excellence in trade and institutional relations in China and Hong Kong.

#tunisiaiocivado is the hashtag of the tactical campaign launched by the Tourism Board in Italy, and the key message of our press trip with italian top journalists, bloggers and tour operators.

A well crafted and uniquely designed brochure to express the charme of a cozy and prestigious hotel in the center of Milan.

ViennaSphere is a multimedia artwork installation commissioned for Vienna Tourism Board. Official italian opening in Milan with Conchita Wurst live performance, VIP and media guests.

“N&TS/Next: reflecting changes in digital economy” is the concept event we developed for the 20th anniversary of the most reliable italian leader in facing e-payment market evolution.

Our brand new acquisition: Il Santa Bistrò, all-day dining restaurant located in the new downtown Milan area and glamorous location for events and showcases.

The renowned series about the #NaviGialle keeps spreading through the people thanks to our colourful creativity featuring brand new characters and messages.

Presentation of Taste of Italy by Relais & Châteaux as part of a showcase event.

Supported by a digital and OOH campaign, the new release of our blog is ready to view: top bloggers, tips and much more...

Spring Summer 2015 Collection press day held in our offices: dive into summer!

In order to launch the Royal Canin Lifestyle Product Range we created and developed a brand new mobile app called Royal Canin Lifestyle. The app provides useful tools to improve dogs’ health according to their different lifestyle: urban or indoor.

Click our new website to follow the star of excellence in hotels & events management.

Best in Travel 2015 di Lonely Planet ha indicato come Top Country Destination il nostro cliente Singapore, la Città del Leone.

On the road with Relais & Châteaux and BMW Italy alongside the Route du Bonheur “From Milan to French Riviera”: discovering hospitality excellence and passion for gourmet food.

Discover the brand new website created in responsive design for THE, a 4 star hotel based in Valtellina. Explore new contents, features and photos that will make you travel with imagination.

“Giornate di razza” is a revolutionary in-store “edutainment” project developed to engage and generate new leads, thanks to digital tools and games explaining the different breeds and product ranges.

Cheers to our brand new partnership with prestigious Enoteca Pinchiorri.

Our publication invites the reader, through images and illustrations, to discover the soul of Italy, its terroir, its cuisine and hospitality. Excellence has a new taste: Taste of Italy by Relais Châteaux.

As part of a brand redesign project, we created logo, press campaign, business stationery, and business cards to express unique vision and memorable identity, in order to stand out from the competition.

The outdoor, TV & radio series about the #NaviGialle keeps spreading through the city streets and railway stations thanks to our outstanding and colourful creativity.

For every purchase, a smartphone cover customizable with pics, graphics and filters. We created everything involved into “Look di Razza” promo: website, BTL and POS materials.

Durante il nostro intenso business trip, abbiamo visitato l’incantevole Relais & Chateaux Il Falconiere in Toscana.

Prende il via “THE partnership”, la nuova collaborazione tra l’hotel di charme Tremoggia Hotel Experience e PR & Go Up Communication Partners...

Energy is the main concept of CPBA 2014: the event which celebrates italian business excellence in trade and institutional relations in China and Hong Kong.

La vacanza è un bagaglio da riempire di emozioni... e di oggetti! Quali? Consigli e suggerimenti dei blogger su corsicavivilaadesso.it.

Delightful "fraulein" in traditional clothing and youngsters with typical Mozart fashion clothes distributed typical sweets and flyers about the region of Salzburg

Quanta Energia durante il Cathay Pacific Business Award 2014 presso il Palazzo della Regione Lombardia.

Since the most successful topics are related to athletes, competitions and lifestyle, our strategy is to focus on these issues constantly and in real time.

After builiding a targeted list of potential new leads, we developed a direct e-mail format to provide an effective way to get new customers and stay in touch with them.

I viaggiatori scelgono gli scali in Oriente, secondo la classifica
di eDreams.

Images, videos, everything you need to know about the "isla bonita" is on Formentera's fanpage. A virtual place rich in daily interaction and conversation opportunities.

Luxury venues and celebrity chefs: the best recipe to increase awareness and communicate the exclusive collection of the finest charming hotels and gourmet restaurants.

We created and developed a Facebook app endorsed by a QRcode campaign to better showcase offers, promotions services and engage fans with advergames, trivia and contests.

Ci è appena arrivata una cartolina dalle nostre colleghe. Provenienza: ITB Berlin

To launch the new connection we ensured the creativity and message of the billboard campaign were instilled in the audience in the right way, in the right place, at the right time.

Tempo di carnevale. Se siete in cerca di colori, vibrazioni, euforia e atmosfere tropicali, non aspettate: Enjoy Panama Italia

A mobile-ready app aimed at engaging the target with a game based on the recognition of flags. Results: increased awareness, database of newsletter subscribers and sales.

To increase Valencia's brand reputation, we constantly create strong blogger relations and engage audience with fans, alternating topics and publishing interesting posts.

When we work, we develop our ideas from the ground up. This time, thanks to our experience in web design, we also created infotainment tools and an online configurator.

A cocktail party in a stylish and unconventional venue, to present the brand and launch the new underwear collection to the Italian media in a cosy and informal way.

Touch points: social networks, websites, mobile and hi-speed trains for a mixed media campaign that uses the QR Code to facilitate a seamless access to the branded game.

Creative, complete, colourful and captivating. This catalogue really stands out and helped our client to inspire sales force as well as create buzz among passionate users.

We listened to our client to create an original TV & radio series to bring alive the power of audio/video medium and ensure all needs are met.

Unconventional traffic fines were placed on parked competitor cars with messages to emphasize the stylish features of Lancia Y. Results: More than 300 test drives.

Once created this compelling video, we published it on top web destinations, encouraging sharing and optimising effectiveness and content for search engine discover.

Hard to miss! When we tailor a sticker campaign on brand’s identity and its customer base, we focus on striking visual appeal, remarkable message and correct placement.

North Sails is a brand strongly linked to sailing. That’s why we traced a route with a chalk art campaign that put the creative message right at the feet of the consumer.

Oggi, nei nostri uffici, tutti a lezione da Glion Institute of Higher Education in occasione del media brief organizzato per i giornalisti dei settori luxury, hospitality, food&beverage

A charity campaign at the hand of customers: website, videos and social media for a mobile experience that stood out of the crowd and create awareness, engagement and results.

Our goal was to deliver a gaming experience seamlessly integrated with the brand. “Coersica” boosted traffic to the corporate website and promoted brand awareness and offers.

Our POP animations, packaging and visual merchandising have always a strong link to the strategic goals, positioning and heritage: true to the sea... and to the brand.

The purpose was to promote Singapore as MICE destination and everything started by a brainstorming session to look for the most insightful story angles, itinerary and trip activities.

Good media relations are essential. Relationships with journalists have to be cherished day by day, sharing their passions to catch their attention and ensure loyalty.

Anno nuovo, sfida nuova!
Relais & Châteaux ha scelto GO UP Communication come partner per le attività di #UfficioStampa, #MediaRelations e #DigitalPR.

Our blog called CorsicaVivilaAdesso, supported by a radio and digital campaign, was created to let potential visitors (re)discover the island through the experiences of selected tourism bloggers.

This annual event awards the Italian companies whose special distinction in trade and institutional relations in China and Hong Kong has been recognised during the year.