PR & GO UP Communication Partners
Flexible to perform under pressure. Able to solve any challenge.
In a simple, powerful, new word: FlexAble.
  • social media
  • digital
  • press office
  • pr & events
  • unconventional
  • advertising
PR & GO UP Communication Partners
Merry Xmas and happy new business from all of us!
PR & GO UP Communication Partners
Self Promotion
Cathay Pacific Airways
Celebrating the new Cathay Pacific Airways Airbus A350-900, the very first one landed in Roma Fiumicino.
Cathay Pacific Airways
Press conference
Salisburghese
Wellness, health and many traditions: these have been the main focuses of the last press trip around SalzburgerLand.
Salisburghese
Press Trip
Singapore Tourism Board
The travel agents met Singapore Tourism Board in the beautiful setting of Palermo to discover the secrets of the Lion City.
Singapore Tourism Board
Workshop
Singapore
The girls of Donnavventura have arrived in Singapore! Natural Oasis, location with stunning scenic views and lots of things to discover will transform their journey into an astonishing experience!
Singapore
TV Show Tour
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
TTG incontri 2016
Monaco - MonteCarlo
The Principality of Monaco has presented all the wellness news at Replay The Stage in Milan.eplay The Stage di Milano.
Monaco - MonteCarlo
Press lunch
Relais & Châteaux
Our last press trip with Il Giornale to discover the properties Castel Fragsburg and Auener Hof, and their commitments to a better world with Relais & Châteaux.
Relais & Châteaux
Press trip
Salisburghese
Press trip discovering Salzburg and surrounding areas.
Salisburghese
Press trip
Corsica Sardinia Elba Ferries
Advertising campaign for a new offer: discover the roads of the 100th edition of Giro d’Italia which will start from Sardinia in 2017.
Corsica Sardinia Elba Ferries
Promo
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
Singapore Tourism Board
Travel Lifestyle Network
Successful meeting in Lisbon with our partners.
Travel Lifestyle Network
Business meeting
PR & GO UP Communication Partners
Check out our new self promotion and make a difference thanks to our services.
PR & GO UP Communication Partners
Self Promotion
Singapore Tourism Board
Presentation of Donnavventura’s next edition: the famous TV program about all-women, adventure travelling around the world who will soon leave for Singapore.
Singapore Tourism Board
Press Conference
Cathay Pacific Airways
Introduction of the new Italian Marketing Manager; latest news and updates on Cathay Pacific Airways.
Cathay Pacific Airways
Cocktail
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
IHF
Corsica Sardinia Elba Ferries
Advertising campaign for Time in Jazz, one of the most important events of the summer in Sardinia.
Corsica Sardinia Elba Ferries
Time in Jazz
Hotels Combined
Official appointment as new PR agency for Italy.
Hotels Combined
New appointment
Tourism Victoria
We created and developed everything involved into "VinciMelbourne.it" competition: from the corporate website, to the integrated campaign (DEM, Banner, Social Media and Out of Home).
Tourism Victoria
VinciMelbourne.it
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
Singapore Tourism Board
Relais & Châteaux
Discovering the Imperial Cities of Morocco: traditions, history, tastes and art de vivre.
Relais & Châteaux
Route du Bonheur
CorsicaVivilaAdesso
Speaking at a press conference to announce the new blog campaign CorsicaVivilaAdesso 2016.
CorsicaVivilaAdesso
Press conference
Tunisia
Discovering the most insightful story angles, itinerary and trip activities.
Tunisia
Press Trip
Relais & Châteaux
Another inspiring Route du Bonheur discovering greek's traditions, culture and art de vivre.
Relais & Châteaux
Route du Bonheur
PR & GO UP
ON TOUR
A marvellous view on the lake Garda and powerful ideas: what a successful meeting with our client, IHF- Italian Hotels & Friends.
PR & GO UP
ON TOUR
IHF
Monaco
In Rome, unveiling the most important news and unmissable events in Monaco during next summer.
Monaco
Press Lunch
CorsicaVivilaAdesso 2016
New bloggers, tips and many novelties: supported by a digital and integrated campaign, the new release of our blog is ready to go!
CorsicaVivilaAdesso 2016
Blog campaign
Corsica Sardinia Elba Ferries
The outdoor and digital series about the #NaviGialle is on air again, advertising low fares and facilities dedicated to children.
Corsica Sardinia Elba Ferries
Integrated Campaign
PR & GO UP
ON TOUR
A very creative and successful meeting in Basel for TLN partners.
PR & GO UP
ON TOUR
Travel Lifestyle Network
Relais & Châteaux
Bloggers and journalists were involved by Relais & Châteaux properties in enogastronomic experiences.
Relais & Châteaux
Press Trip
Tunisia
A successful "mega" fam trip: 170 journalists discovering the historical attractions and the most famous sites of a marvellous and safe destination.
Tunisia
Fam Trip
Roberto Naldi Collection
Official appointment as new PR agency for Italy.
Roberto Naldi Collection
New appointment
IHF
Official appointment as new Digital, Social Media and PR agency for Italy.
IHF
New appointment
Corsica Sardinia Elba Ferries
Gamification, promotion and digital edutainment: the three assets of our brand new trade marketing project.
Corsica Sardinia Elba Ferries
Navi Gialle Academy
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
ITB Berlin
Monaco
Discovering the Principality, visiting Monaco's top attractions and most important and glamorous places.
Monaco
Fam Trip
Enoteca Pinchiorri
Celebrations and a prestigious award conferred by Carlo Cracco and Paolo Marchi at Identità Golose 2016 in Milan.
Enoteca Pinchiorri
Award
Relais & Châteaux
Southern Morocco, from desert to Ocean: a new inspiring Route du Bonheur by Relais & Châteaux
Relais & Châteaux
Route du Bonheur
PR & GO UPDATE
A very creative and successful meeting in Milan for the European members of our network.
PR & GO UPDATE
Travel Lifestyle Network
PR & GO UP
ON TOUR
Tunisian National Tourist Office's Press conference at BIT 2016
PR & GO UP
ON TOUR
BIT 2016
Relais & Châteaux
We involved bloggers and journalists in a cooking class experience branded Relais & Châteaux, into the exclusive atmosphere of Château Monfort - Hotel in Milan.
Relais & Châteaux
Cooking class
Monaco
A masked ball in Venice inspired by Princess Grace of Monaco's legacy.
Monaco
Gala Event
Tourism Victoria
Official appointment as new PR and social media Agency for Italy.
Tourism Victoria
New appointment
Monaco
Official appointment as new PR and social media Agency for Italy.
Monaco
New appointment
PR & GO UP Communication Partners
Check out our new digital self promotion and keep your brand in good hands during 2016.
PR & GO UP Communication Partners
Xmas Self Promotion
Relais & Châteaux
Four-hand dinner event in Venice to taste the local savors and discover the culinary creations of Relais & Châteaux chefs
Relais & Châteaux
Gourmet Festival
Salisburghese
Together with bloggers and journalists to discover the magical Salzburgerland’s Christmas atmosphere.
Salisburghese
Press Trip
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
WTM 2015
Corsica Sardinia Elba Ferries
Launch of a social media campaign celebrating Halloween on Facebook/Google Plus pages and YouTube channel.
Corsica Sardinia Elba Ferries
Social Media
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
Valencia
Tunisia
Showcooking, entertainment and tasting: that’s the “Datteri’s Festival” at Bio-Mediterranean Cluster Expo 2015.
Tunisia
Press Event
Singapore Tourism Board
Celebration event for Singapore's Golden Jubilee at TTG Incontri 2015, the main international B2B exhibition on tourism in Italy.
Singapore Tourism Board
Event
Corsica Sardinia Elba Ferries
A new special integrated campaign (digital + press ads) advertising low fares and facilities to residents in Sardinia.
Corsica Sardinia Elba Ferries
Inegrated Campaign
PR & GO UPDATE
PR & GO UPDATE
TTG Incontri 2015
PR & GO UP Communication Partners
Discover our brand new digital self promotion. And put your brand in good hands!
PR & GO UP Communication Partners
Self Promotion
Relais & Châteaux
3 bloggers and 3 three exclusive experiences branded Relais & Châteaux into the magical atmosphere of Paris.
Relais & Châteaux
Blog Tour
Worldhotels
Press lunch and media breakfast to showcase vison, objectives and present the brand new top management.
Worldhotels
Press lunch
PR & GO UPDATE
PR & GO UPDATE
Enoteca Pinchiorri
Formentera Tourism Board
White sandy beaches and deep blue sea: the island of Formentera showcases its incomparable beauty at Expo Gate in Milan.
Formentera Tourism Board
Event
Salisburghese
Listen to our new radio ad campaign and experience the benefits of a wonderful holiday in Salzburgerland.
Salisburghese
Radio Commercial
VizEat
European leader of Social dining, brings together travellers and local hosts who welcome them at their homes. We developed a communication strategy for the launch on the Italian market.
VizEat
Launch Event
CorsicaVivilaAdesso 2015
Discover our out-of-home advertising campaign launching our amazing blog corsicavivilaadesso.it.
CorsicaVivilaAdesso 2015
Outdoor campaign
Cathay Pacific Business Award
"Build" is the main concept of CPBA 2015: the event which celebrates italian business excellence in trade and institutional relations in China and Hong Kong.
Cathay Pacific Business Award
Gala Event 2015
PR & GO UP
ON TOUR
#tunisiaiocivado is the hashtag of the tactical campaign launched by the Tourism Board in Italy, and the key message of our press trip with italian top journalists, bloggers and tour operators.
PR & GO UP
ON TOUR
Press Trip
Petit Palais
A well crafted and uniquely designed brochure to express the charme of a cozy and prestigious hotel in the center of Milan.
Petit Palais
Publishing
PR & GO UPDATE
PR & GO UPDATE
VizEat
ViennaSphere
ViennaSphere is a multimedia artwork installation commissioned for Vienna Tourism Board. Official italian opening in Milan with Conchita Wurst live performance, VIP and media guests.
ViennaSphere
PR
N&TS
“N&TS/Next: reflecting changes in digital economy” is the concept event we developed for the 20th anniversary of the most reliable italian leader in facing e-payment market evolution.
N&TS
Event
PR & GO UPDATE
PR & GO UPDATE
Cathay Pacific Business Award
PR & GO UPDATE
PR & GO UPDATE
VizEat
PR & GO UPDATE
PR & GO UPDATE
Bellevue Hotel & Spa
Il Santa
Our brand new acquisition: Il Santa Bistrò, all-day dining restaurant located in the new downtown Milan area and glamorous location for events and showcases.
Il Santa
Exhibition
Corsica Sardinia Elba Ferries
The renowned series about the #NaviGialle keeps spreading through the people thanks to our colourful creativity featuring brand new characters and messages.
Corsica Sardinia Elba Ferries
Integrated
PR & GO UPDATE
Presentation of Taste of Italy by Relais & Châteaux as part of a showcase event.
PR & GO UPDATE
Relais & Châteaux
CorsicaVivilaAdesso 2015
Supported by a digital and OOH campaign, the new release of our blog is ready to view: top bloggers, tips and much more...
CorsicaVivilaAdesso 2015
Blog Campaign
PR & GO UPDATE
Spring Summer 2015 Collection press day held in our offices: dive into summer!
PR & GO UPDATE
Speedo
Royal Canin
In order to launch the Royal Canin Lifestyle Product Range we created and developed a brand new mobile app called Royal Canin Lifestyle. The app provides useful tools to improve dogs’ health according to their different lifestyle: urban or indoor.
Royal Canin
Mobile App
PR & GO UPDATE
Click our new website to follow the star of excellence in hotels & events management.
PR & GO UPDATE
Mizar Conventions
PR & GO UP
ON TOUR
Best in Travel 2015 di Lonely Planet ha indicato come Top Country Destination il nostro cliente Singapore, la Città del Leone.
PR & GO UP
ON TOUR
Singapore
PR & GO UP
ON TOUR
PR & GO UP
ON TOUR
Fitur 2015
Relais & Châteaux
On the road with Relais & Châteaux and BMW Italy alongside the Route du Bonheur “From Milan to French Riviera”: discovering hospitality excellence and passion for gourmet food.
Relais & Châteaux
Press Trip
Tremoggia Hotel Experience
Discover the brand new website created in responsive design for THE, a 4 star hotel based in Valtellina. Explore new contents, features and photos that will make you travel with imagination.
Tremoggia Hotel Experience
Website
Royal Canin
“Giornate di razza” is a revolutionary in-store “edutainment” project developed to engage and generate new leads, thanks to digital tools and games explaining the different breeds and product ranges.
Royal Canin
POS Activation
PR & GO UPDATE
Cheers to our brand new partnership with prestigious Enoteca Pinchiorri.
PR & GO UPDATE
Enoteca Pinchiorri
Relais & Châteaux
Our publication invites the reader, through images and illustrations, to discover the soul of Italy, its terroir, its cuisine and hospitality. Excellence has a new taste: Taste of Italy by Relais Châteaux.
Relais & Châteaux
Publishing
Mizar Conventions
As part of a brand redesign project, we created logo, press campaign, business stationery, and business cards to express unique vision and memorable identity, in order to stand out from the competition.
Mizar Conventions
Press campaign
Corsica Sardinia Elba Ferries
The outdoor, TV & radio series about the #NaviGialle keeps spreading through the city streets and railway stations thanks to our outstanding and colourful creativity.
Corsica Sardinia Elba Ferries
Integrated
Royal Canin
For every purchase, a smartphone cover customizable with pics, graphics and filters. We created everything involved into “Look di Razza” promo: website, BTL and POS materials.
Royal Canin
Promo & Activation
PR & GO UP
ON TOUR
Durante il nostro intenso business trip, abbiamo visitato l’incantevole Relais & Chateaux Il Falconiere in Toscana.
PR & GO UP
ON TOUR
Business Trip
PR & GO UPDATE
Prende il via “THE partnership”, la nuova collaborazione tra l’hotel di charme Tremoggia Hotel Experience e PR & Go Up Communication Partners...
PR & GO UPDATE
Tremoggia Hotel Experience
Cathay Pacific Business Award
Energy is the main concept of CPBA 2014: the event which celebrates italian business excellence in trade and institutional relations in China and Hong Kong.
Cathay Pacific Business Award
Gala Event 2014
TRAVEL TIPS #20
La vacanza è un bagaglio da riempire di emozioni... e di oggetti! Quali? Consigli e suggerimenti dei blogger su corsicavivilaadesso.it.
TRAVEL TIPS #20
The Perfect Suitcase
Salisburghese
Delightful "fraulein" in traditional clothing and youngsters with typical Mozart fashion clothes distributed typical sweets and flyers about the region of Salzburg
Salisburghese
Street Marketing
PR & GO UPDATE
Quanta Energia durante il Cathay Pacific Business Award 2014 presso il Palazzo della Regione Lombardia.
PR & GO UPDATE
CPBA 2014
Speedo
Since the most successful topics are related to athletes, competitions and lifestyle, our strategy is to focus on these issues constantly and in real time.
Speedo
Social Media Strategy
Giugiaro
After builiding a targeted list of potential new leads, we developed a direct e-mail format to provide an effective way to get new customers and stay in touch with them.
Giugiaro
DEM
I migliori aeroporti del mondo
I viaggiatori scelgono gli scali in Oriente, secondo la classifica
di eDreams.
I migliori aeroporti del mondo
Formentera Tourism Board
Images, videos, everything you need to know about the "isla bonita" is on Formentera's fanpage. A virtual place rich in daily interaction and conversation opportunities.
Formentera Tourism Board
Community Management
Relais & Châteaux
Luxury venues and celebrity chefs: the best recipe to increase awareness and communicate the exclusive collection of the finest charming hotels and gourmet restaurants.
Relais & Châteaux
Press Gourmet Lunch
Corsica Sardinia Elba Ferries
We created and developed a Facebook app endorsed by a QRcode campaign to better showcase offers, promotions services and engage fans with advergames, trivia and contests.
Corsica Sardinia Elba Ferries
Facebook App
PR & GO UP
ON TOUR
Ci è appena arrivata una cartolina dalle nostre colleghe. Provenienza: ITB Berlin
PR & GO UP
ON TOUR
ITB Berlin
SNCF TGV-europe
To launch the new connection we ensured the creativity and message of the billboard campaign were instilled in the audience in the right way, in the right place, at the right time.
SNCF TGV-europe
Outdoor
TRAVEL TIPS #15
Tempo di carnevale. Se siete in cerca di colori, vibrazioni, euforia e atmosfere tropicali, non aspettate: Enjoy Panama Italia
TRAVEL TIPS #15
Panamazing Carnival
Lufthansa
A mobile-ready app aimed at engaging the target with a game based on the recognition of flags. Results: increased awareness, database of newsletter subscribers and sales.
Lufthansa
Mobile App
Valencia Tourism Board
To increase Valencia's brand reputation, we constantly create strong blogger relations and engage audience with fans, alternating topics and publishing interesting posts.
Valencia Tourism Board
Digital PR
Northwave
When we work, we develop our ideas from the ground up. This time, thanks to our experience in web design, we also created infotainment tools and an online configurator.
Northwave
Website
Bjorn Borg
A cocktail party in a stylish and unconventional venue, to present the brand and launch the new underwear collection to the Italian media in a cosy and informal way.
Bjorn Borg
Press Conference
Lufthansa
Touch points: social networks, websites, mobile and hi-speed trains for a mixed media campaign that uses the QR Code to facilitate a seamless access to the branded game.
Lufthansa
Integrated
Northwave
Creative, complete, colourful and captivating. This catalogue really stands out and helped our client to inspire sales force as well as create buzz among passionate users.
Northwave
BTL
Corsica Sardinia Elba Ferries
We listened to our client to create an original TV & radio series to bring alive the power of audio/video medium and ensure all needs are met.
Corsica Sardinia Elba Ferries
Radio & TV
Lancia
Unconventional traffic fines were placed on parked competitor cars with messages to emphasize the stylish features of Lancia Y. Results: More than 300 test drives.
Lancia
Street Marketing
Northwave
Once created this compelling video, we published it on top web destinations, encouraging sharing and optimising effectiveness and content for search engine discover.
Northwave
Viral Videos
Corsica
Hard to miss! When we tailor a sticker campaign on brand’s identity and its customer base, we focus on striking visual appeal, remarkable message and correct placement.
Corsica
Stickering
North Sails
North Sails is a brand strongly linked to sailing. That’s why we traced a route with a chalk art campaign that put the creative message right at the feet of the consumer.
North Sails
Guerrilla
PR & GO UPDATE
Oggi, nei nostri uffici, tutti a lezione da Glion Institute of Higher Education in occasione del media brief organizzato per i giornalisti dei settori luxury, hospitality, food&beverage
PR & GO UPDATE
Media Brief
Royal Canin
A charity campaign at the hand of customers: website, videos and social media for a mobile experience that stood out of the crowd and create awareness, engagement and results.
Royal Canin
Website
Corsica
Our goal was to deliver a gaming experience seamlessly integrated with the brand. “Coersica” boosted traffic to the corporate website and promoted brand awareness and offers.
Corsica
Branded Game
Henri Lloyd
Our POP animations, packaging and visual merchandising have always a strong link to the strategic goals, positioning and heritage: true to the sea... and to the brand.
Henri Lloyd
POP
Singapore
The purpose was to promote Singapore as MICE destination and everything started by a brainstorming session to look for the most insightful story angles, itinerary and trip activities.
Singapore
Media Trip
Northwave
Good media relations are essential. Relationships with journalists have to be cherished day by day, sharing their passions to catch their attention and ensure loyalty.
Northwave
Media Coverage
PR & GO UPDATE
Anno nuovo, sfida nuova!
Relais & Châteaux ha scelto GO UP Communication come partner per le attività di #UfficioStampa, #MediaRelations e #DigitalPR.
PR & GO UPDATE
Relais & Châteaux
CorsicaVivilaAdesso 2014
Our blog called CorsicaVivilaAdesso, supported by a radio and digital campaign, was created to let potential visitors (re)discover the island through the experiences of selected tourism bloggers.
CorsicaVivilaAdesso 2014
Blog Campaign
Cathay Pacific Business Award
This annual event awards the Italian companies whose special distinction in trade and institutional relations in China and Hong Kong has been recognised during the year.
Cathay Pacific Business Award
Gala Event 2013