To promote Via Spluga, beautiful hiking and cultural trail connecting Chiavenna (Italy) to Thusis (Switzerland), and make it known to a wider audience of Italian travelers, we engaged two bloggers who walked the path and provided live social media coverage. They highlighted on the road the most beautiful places and provided useful travel tips through 10 IG posts, 75 IG stories, 9 FB posts, 1 video on YT and 6 articles on the respective blogs. Thanks to the gained social media visibility, there has been a considerable increase in bookings by Italian travelers.
For Turismo de Portugal we are in charge of PR and media relations: from the organization of press trips, to the ongoing relations with journalists and influencers, to the creation of engaging contents for the promotion of the destination. We also take care of drafting the monthly newsletter, for which have created a new graphic layout: with a strong visual impact, it has been designed to make the most of the many events and news that animate the destination each month.
In order to celebrate the important 250th anniversary of Napoleon Bonaparte’s birth, we have created a dedicated logo in collaboration with our client Atout France. The brand new logo will be used on all the main on- and offline communication tools, targeting either consumer and trade publics.
We developed the new integrated campaign “Perbacco che Navi!” (“By Jove! Look at those ships!”) to advertise the partnership between the shipping company Corsica Sardinia Elba Ferries and Let’s Talk #NU, a new and original project of the Nuoro Chamber of Commerce. The project combines Binu, important national wine competition taking place in Nuoro, with the highly acclaimed VINIBUONI guide edited by Touring Club and the historic Merano Wine Festival, with the aim of promoting Sardinian winemaking tradition and the development of a new wine tourism offer in the region.