In order to support the launch of the new brand campaign “Green is the new Glam” for our client Visit Monaco, we have organized an event at Sonia Factory in Milano, attended by 15 top Italian influencers. All the participants had the chance to learn about the green philosophy shared by luxury hotels and restaurants in Monaco, while creating their own tiny urban garden.
“Sapori di Primavera” (Spring Flavours) is a project dedicated to the promotion of the little mountain town Aprica through a calendar of culinary events at one with nature, aimed at exploiting the typical local products. In order to support this initiative, we have run an integrated communication campaign mixing offline operations and digital programmatic advertising.
PR & GO UP has been entrusted to present Peru as a leading culinary destination at Identità Golose Milano, the renowned international Congress about food trends and gastronomy.
The exhibition stand of Peru hosted a lot of meetings, cooking shows and tastings. During the Congress the Agency organized several interviews with Josè del Castillo and Virgilio Martinez, two of the most recognized chef ambassadors for Peruvian cuisine worldwide, leveraging on their stories to bring attention on the culinary heritage of the country.
On the occasion of the opening of the new route from Sicily to Provence, we have launched a new integrated campaign, whose name is “Amuninni to Provence”. This is the result of a creative concept based on local icons and expressions from the ports of departure and arrival of the Yellow Ships. This concept has been declined on the web through DEM and programmatic advertising campaigns, and offline through billboards and print ads on local press.
We’ve been contacted by Cathay Pacific in order to develop an “unconventional” brand activation campaign on the occasion of the Chinese New Year to raise brand awareness and push on sales. 2019 is the Year of the Pig in Chinese zodiac, therefore we seized the opportunity to place a giant branded inflatable winged pig in Milan city center for one week. An unusual and impactful way to communicate the link between Cathay Pacific, the affordability of its promotional fares and its Chinese identity.