Integrated communications agency in Milan
AGENZIA DI COMUNICAZIONE
PR & GO UP \ufffd un\ufffdagenzia di comunicazione con sede a Milano.
La solida struttura interna dell\ufffdagenzia è \ufffd composta da professionisti della comunicazione.
L'agenzia sviluppa nuove ed efficaci strategie di marketing integrato: dallo studio dell\ufffdidentit\ufffd e dell\ufffdimmagine coordinata alla grafica, dal social media marketing alla creativit\ufffd, dai servizi fotografici alla realizzazione di spot tv, dalla progettazione e realizzazione di sito web al posizionamento sui motori di ricerca: comunicazione a 360 gradi.
I servizi di comunicazione offerti dall'agenzia sono spesso frutto di confronti e di sinergie che permettono il raggiungimento dei migliori risultati nella diffusione del prodotto e di riconoscibilit\ufffd del brand.
Le attivit\ufffd principali: ufficio stampa / press office, creazione logo, progettazione e realizzazione di siti internet, realizzazione marchi aziendali, realizzazione spot pubblicitari, produzione video e editing, servizi di web marketing e organizzazione eventi pr.
I servizi della nostra agenzia di comunicazione:
The latest news from our integrated communications agency
PHYGITAL PRESS CONFERENCE
Phygital press conference to introduce Kometa, an international agri-food company with an Italian heart and specialized in processing and transforming pork and poultry meat. The unveiling of the new corporate image has been the occasion to go through the milestones of its first 20 years of operations and present the 2021-25 five-years business plan, focused on sustainability and innovation.
VIDEO ADVERTISING
Valtellina Turismo makes your heart beat faster with an exciting 30 commercial dedicated to its winter features. Astonishing images, scenarios and the evocative story of the voiceover, describes Valtellina as a “place to love” with all the senses , thanks to the experiences in contact with nature, the rich food and wine tradition, relaxation and well-being.
INTEGRATED COMMUNICATION & MEDIA RELATIONS
On the occasion of the first and second races of the Snowboard Cross World Cup 2021 we supported our client Valmalenco Bernina Ski Resort managing the communication, PR and press office activities related to these two important events. We also took care of strategy, branding and sponsorship management, as well as of the development of the corporate image of the most eagerly awaited international race for board sports enthusiasts. A social media campaign has been crafted to increase the visibility of the competition. Last but not least, we “dressed up” the event through the graphic customization of all materials and facilities on the slopes.
LIVIGNO ACADEMY
Livigno Academy is a training and team building project designed for all those who live and work in Livigno, to help them to make unique the stay of every traveler becoming real Ambassadors of the destination. The initiative, inaugurated by a webinar focused on experiential marketing, will continue throughout the winter season and will accompany the operators until the 2026 Olympics, thanks to a dedicated platform where it will be possible to review the recordings of the lessons, consult the notes of the course and download brochures.
INTEGRATED ADVERTISING CAMPAIGN
We launched our new Livigno's integrated winter campaign, which aims to strengthen its share of voice and brand positioning as a top of mind destination. The new "Livigno. Mi piace!" concept is an invitation to disconnect from the indoor routine of everyday life and connect with the thousands of outdoor activities in contact with nature that can be experienced in a unique place, in the heart of the Italian Alps. TV, digital, social, PR make up the media mix chosen to advertise the rich winter offers of the "Little Tibet".
MOONCAKE MID AUTUMN FESTIVAL
Strategy and dynamism in order to bring Livigno to a unique and outstanding positioning in the Italian Alps, a distinctive role from now until the 2026 Winter Olympics.
Giving proper visibility to the destination in the international context, through a communication plan that carries out an important work of positioning, working on marketing mix, giving awareness to all the “sides” of Livigno: sports and lifestyle, innovative and friendly that combine in a unique lifestyle and vacation.
TACTICAL MAILING TARGETED TO MEDIA AND INFLUENCERS
Has the lockdown changed our travel habits and priorities, and how? Will we really pay more attention to commit to sustainable projects? Together with our client Cathay Pacific we have selected 150 travel experts (journalists, influencers, travel managers and tour operators) and we invited them to take part into a big survey to help us to understand these latest changes. The call to action reached them in their offices and homes, together with a plan table pencil: a positive thought while we wait to write new exciting chapters of our personal travel books.
DIGITAL INTEGRATED CAMPAIGN
We launched a compelling integrated programmatic digital/social media integrated campaign in order to advertise the new Master Luxury Management and Guest Experience, increase webinar engagement and boost the Institute’s excellence brand awareness through the media and targeted audience. Our launch campaign includes programmatic media communications, customized landing page and also content activities/ads on social media.
NEW WEBSITE
In order to advertise Via Spluga historic hiking path and spread its awareness to a wider audience of travelers, we have created and developed a new site: a brand new layout and structure designed to meet the needs of enthusiasts and guarantee simple, fast and intuitive usability.
MOONCAKE EVENT
On the occasion of the Mid-Autumn Festiva, Pr & GoUp organized an event in Milan, in collaboration with Singapore Airlines, dedicated to tour operators, journalists and bloggers. The event dedicated to the Mid-Autumn Festival took the name of Mooncake Day.