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Integrated communications agency in Milan

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AGENZIA DI COMUNICAZIONE

PR & GO UP \ufffd un\ufffdagenzia di comunicazione con sede a Milano.

La solida struttura interna dell\ufffdagenzia è \ufffd composta da professionisti della comunicazione.
L'agenzia sviluppa nuove ed efficaci strategie di marketing integrato: dallo studio dell\ufffdidentit\ufffd e dell\ufffdimmagine coordinata alla grafica, dal social media marketing alla creativit\ufffd, dai servizi fotografici alla realizzazione di spot tv, dalla progettazione e realizzazione di sito web al posizionamento sui motori di ricerca: comunicazione a 360 gradi. I servizi di comunicazione offerti dall'agenzia sono spesso frutto di confronti e di sinergie che permettono il raggiungimento dei migliori risultati nella diffusione del prodotto e di riconoscibilit\ufffd del brand. Le attivit\ufffd principali: ufficio stampa / press office, creazione logo, progettazione e realizzazione di siti internet, realizzazione marchi aziendali, realizzazione spot pubblicitari, produzione video e editing, servizi di web marketing e organizzazione eventi pr.

I servizi della nostra agenzia di comunicazione:

The latest news from our integrated communications agency

TACTICAL MAILING TARGETED TO MEDIA AND INFLUENCERS

Has the lockdown changed our travel habits and priorities, and how? Will we really pay more attention to commit to sustainable projects? Together with our client Cathay Pacific we have selected 150 travel experts (journalists, influencers, travel managers and tour operators) and we invited them to take part into a big survey to help us to understand these latest changes. The call to action reached them in their offices and homes, together with a plan table pencil: a positive thought while we wait to write new exciting chapters of our personal travel books.
DIGITAL INTEGRATED CAMPAIGN

We launched a compelling integrated programmatic digital/social media integrated campaign in order to advertise the new Master Luxury Management and Guest Experience, increase webinar engagement and boost the Instituteâ€™s excellence brand awareness through the media and targeted audience. Our launch campaign includes programmatic media communications, customized landing page and also content activities/ads on social media.
PRESS CONFERENCE

A press conference for the presentation of Slow Breakfast, an initiative organized by Planetaria Hotels in collaboration with Slow Food, which looks at the goodness, the territory and the environment.
#DECOLLACOLTOPO

After the 2019 inflatable pig, we supported again Cathay Pacific for the inauguration of the Chinese New Year 2020 (Year of the Mouse): we created a nice giant mouse of over 2 meters and placed that in downtown Milan. Passersby can interact with the installation, take selfies and share the best pics on social media using the hashtag #decollacoltopo.
NEW WEBSITE

In order to advertise Via Spluga historic hiking path and spread its awareness to a wider audience of travelers, we have created and developed a new site: a brand new layout and structure designed to meet the needs of enthusiasts and guarantee simple, fast and intuitive usability.
MOONCAKE EVENT

On the occasion of the Mid-Autumn Festiva, Pr & GoUp organized an event in Milan, in collaboration with Singapore Airlines, dedicated to tour operators, journalists and bloggers. The event dedicated to the Mid-Autumn Festival took the name of Mooncake Day.
NEW LOGO & BRAND IMAGE

We are very proud to have been chosen as the agency that handled the new corporate image to re-launch Valmalenco Bernina Ski Resort. The project includes a brand new website, compelling social media campaigns, creative videos and below the line and merchandising.
BLOG TOUR

To promote Via Spluga, beautiful hiking and cultural trail connecting Chiavenna (Italy) to Thusis (Switzerland), and make it known to a wider audience of Italian travelers, we engaged two bloggers who walked the path and provided live social media coverage. They highlighted on the road the most beautiful places and provided useful travel tips through 10 IG posts, 75 IG stories, 9 FB posts, 1 video on YT and 6 articles on the respective blogs. Thanks to the gained social media visibility, there has been a considerable increase in bookings by Italian travelers.
MEDIA RELATIONS

For Turismo de Portugal we are in charge of PR and media relations: from the organization of press trips, to the ongoing relations with journalists and influencers, to the creation of engaging contents for the promotion of the destination. We also take care of drafting the monthly newsletter, for which have created a new graphic layout: with a strong visual impact, it has been designed to make the most of the many events and news that animate the destination each month.
NAPOLEON

In order to celebrate the important 250th anniversary of Napoleon Bonaparte’s birth, we have created a dedicated logo in collaboration with our client Atout France. The brand new logo will be used on all the main on- and offline communication tools, targeting either consumer and trade publics.
PERBACCO CHE NAVI!

We developed the new integrated campaign “Perbacco che Navi!” (“By Jove! Look at those ships!”) to advertise the partnership between the shipping company Corsica Sardinia Elba Ferries and Let’s Talk #NU, a new and original project of the Nuoro Chamber of Commerce. The project combines Binu, important national wine competition taking place in Nuoro, with the highly acclaimed VINIBUONI guide edited by Touring Club and the historic Merano Wine Festival, with the aim of promoting Sardinian winemaking tradition and the development of a new wine tourism offer in the region.