Valtellina’s fans, artisans and entrepreneurs are the heart of one of the most amazing places in Italy. Now they are the ambassadors and official voices of the branded blog: amolavaltellina.it our new digital project launched to tell a generous and hospitable land rich in nature, culture, food, wine and wellness.
Dynamism, personalization and strong appeal: for Singapore Tourism Board we have worked on the renewal of the Facebook editorial format to communicate effectively the new philosophy of the Singapore Passion Made Possible brand and to increase the awareness of the destination.
We invited ten food writers and bloggers to live a magic experience in Livigno: we woke up at dawn and hiked in the snow to taste, after a yoga lesson, a gourmet breakfast prepared by six starred chefs. Ski, fat bike, saunas and tasting of local products offered us the chance to live, in 24 hours only, the best of a long weekend in the Alps.
We created and developed a compelling and digital/social media integrated campaign in order to engage fans, advertise low fares, new routes and bring alive the Navi Gialle's brand awareness through the media.