Integrated communications agency in Milan
AGENZIA DI COMUNICAZIONE
PR & GO UP \ufffd un\ufffdagenzia di comunicazione con sede a Milano.
La solida struttura interna dell\ufffdagenzia è \ufffd composta da professionisti della comunicazione.
L'agenzia sviluppa nuove ed efficaci strategie di marketing integrato: dallo studio dell\ufffdidentit\ufffd e dell\ufffdimmagine coordinata alla grafica, dal social media marketing alla creativit\ufffd, dai servizi fotografici alla realizzazione di spot tv, dalla progettazione e realizzazione di sito web al posizionamento sui motori di ricerca: comunicazione a 360 gradi.
I servizi di comunicazione offerti dall'agenzia sono spesso frutto di confronti e di sinergie che permettono il raggiungimento dei migliori risultati nella diffusione del prodotto e di riconoscibilit\ufffd del brand.
Le attivit\ufffd principali: ufficio stampa / press office, creazione logo, progettazione e realizzazione di siti internet, realizzazione marchi aziendali, realizzazione spot pubblicitari, produzione video e editing, servizi di web marketing e organizzazione eventi pr.
I servizi della nostra agenzia di comunicazione:
The latest news from our integrated communications agency
TV branded content
The Lion City hosted a TV crew for a whole week in order to film a famous show entirely dedicated to Singapore's rich gastronomic offer: Mangio Tutto Tranne, broadcasted on Gambero Rosso Channel.
Summer Integrated Campaign
Valtellina Turismo is back on TV and digital media with our new exciting integrated campaign "Taste of emotion" dedicated to its summer features. Astonishing images, scenarios and evocative storytelling describe Valtellina's most genuine taste, thanks to the experiences in contact with mountains and nature, the rich food and wine tradition, sports and well-being.
Anniversary Event
Qatar Airways celebrated the 20th anniversary of the Milan-Doha route at Malpensa. During the ceremony, Mate Hoffmann, Qatar Airways' Regional Manager Southern Europe, and Davide Pisoni, SEA - Aeroporti di Milano's Malpensa Operations Director, spoke about the importance of the partnership between the two companies and the connecting service between Doha and the Lombard capital.
Digital payments video
Digital payments are the new normal. In collaboration with our client, N&TS Group, we created a new compelling edutainment video in order to explain the power of the most important innovation drivers which will help retail market to understand and exploit the new payments' technologies, especially mobile and wearable.
IdentitÀ Golose
On March 16-18 we supported our client in the organization of a multi-target event in partnership with Identità Golose, one of the Italian most authoritative food editors and promoter of an international chefs congress: a gastronomic week in their restaurant in downtown Milano, to celebrate the values shared by the members of the association. For three nights, two Relais & Châteaux chefs took over in the kitchen creating four-hands menus dedicated each one to a different pillar of the association's Visio. Each evening was opened to b2c clients, with 120 paying participants in total. On the first evening we organized a media preview attended by 40 top lifestyle and food editors and freelancers.
Annual Meeting
It's time for the 16th annual meeting of the Travel Lifestyle Network (TLN), the international network of PR and Communication agencies specialising in tourism and lifestyle, of which PR & GO Up Communication is a founding member. Partner agencies from all over the world gathered in the enchanting Lake Maggiore, which was the setting for these three days of meetings, exchanges of ideas and collaborative strategies. Being part of the big TLN family means working with strategic partners with whom you can bring exciting projects to life, supporting clients and achieving commendable results.
KENYA TOURISM BOARD PRESS TRIP
For our client Kenya Tourism Board we have organized a press trip in Kenya to discover the natural beauty of the country. The trip took place from 19 to 25 April and was attended by 3 journalists specialized in tourism from 3 top newspapers at national level: Il Giornale, one of the most important newspapers in Italy, Dove, the tourism monthly of Corriere della Sera, and Gentleman, a male monthly magazine. Journalists had the opportunity to experience safaris in one of the most beautiful areas of Kenya, the Masai Mara and Lake Naivasha. In addition, they were able to discover the local culture by visiting a Masai village.
ITALY GUIDE 2022
For the fifth consecutive year, we edited the new edition of the Relais & Châteaux Italy Guide 2022, the directory distributed in all hotels and restaurants which presents the 50 Italian residences in its portfolio with a journalistic tome of voice and a structure that is similar to that of a travel guide. The launch of the publication has been supported by a communication plan that includes the distribution as a supplement to a national daily newspaper to a high-spending audience in Northern Italy and a series of editorial and advertorial projects.
SUMMER INTEGRATED CAMPAIGN
We launched our new Livigno's spring/summer integrated winter campaign, which aims to raise awareness and position the brand as The natural style of the Italian Alps. The new "Naturalmente, Livigno" concept is an invitation to disconnect from the indoor routine of everyday life and connect with the thousands of outdoor activities in contact with nature that can be experienced in a unique place: family holiday, active sports, shopping and gourmet experiences. TV, digital, social, Press and PR make up the media mix chosen to advertise the rich spring/summer offer of the destination.
LAUNCH EVENT
For our client Sommet Education we organized an event for the launch of the new diploma on Pastry Arts created by École Ducasse, the network of cooking schools created by Alain Ducasse, and ALMA - the international school of Italian cuisine. The event took place at ALMA headquarter close to Parma, in the Italian Food Valley, and was attended by 20 journalists and bloggers. During the event guests were entertained by a cooking show held by Chef Luc Debove, Executive Pastry Chef of École Ducasse. After the press conference media enjoyed a gourmet lunch prepared by the students of ALMA.
KENYA TOURISM BOARD
For our client Kenya Tourism Board we have developed a digital communication plan to relaunch the destination, aimed at improving Kenya brand awareness as we wait for the international borders to reopen.The plan includes a b2b campaign in cooperation with one of the primary Italian specialized editors to train travel agents through webinars and roundtables, and b2c elements such as a digital advertising display campaign on the most important national publications and digital native advertorials on key lifestyle titles.
DIGITAL INTEGRATED CAMPAIGN
We launched a compelling integrated programmatic digital/social media integrated campaign in order to advertise the new Master Luxury Management and Guest Experience, increase webinar engagement and boost the Institute's excellence brand awareness through the media and targeted audience. Our launch campaign includes programmatic media communications, customized landing page and also content activities/ads on social media.