Integrated communications agency in Milan
AGENZIA DI COMUNICAZIONE
PR & GO UP \ufffd un\ufffdagenzia di comunicazione con sede a Milano.
La solida struttura interna dell\ufffdagenzia è \ufffd composta da professionisti della comunicazione.
L'agenzia sviluppa nuove ed efficaci strategie di marketing integrato: dallo studio dell\ufffdidentit\ufffd e dell\ufffdimmagine coordinata alla grafica, dal social media marketing alla creativit\ufffd, dai servizi fotografici alla realizzazione di spot tv, dalla progettazione e realizzazione di sito web al posizionamento sui motori di ricerca: comunicazione a 360 gradi.
I servizi di comunicazione offerti dall'agenzia sono spesso frutto di confronti e di sinergie che permettono il raggiungimento dei migliori risultati nella diffusione del prodotto e di riconoscibilit\ufffd del brand.
Le attivit\ufffd principali: ufficio stampa / press office, creazione logo, progettazione e realizzazione di siti internet, realizzazione marchi aziendali, realizzazione spot pubblicitari, produzione video e editing, servizi di web marketing e organizzazione eventi pr.
I servizi della nostra agenzia di comunicazione:
The latest news from our integrated communications agency
MEDIA DAY WINTER 2021-22
In view of the imminent opening of the ski season we organized two events to showcase what’s new this winter in Livigno, which in addition to offering endless opportunities for sports is positioned among the coolest resorts in the Alps thanks to an increasingly lively lifestyle offer – mixing shopping, wellness and good food. To recreate this atmosphere in Rome we organized a cocktail dedicated to the press in a new terrace in the city, where the storytelling of the winter offer met the flavors of Livigno thanks to a guided tasting session of typical products. In Milan we invited press and partners in a food loft to dream of the first snow with a show cooking led by chefs from Livigno and the live show of a renowned fashion designer who presented his first streetwear collection dedicated to the resort.
LAUNCH EVENT
For our client Sommet Education we organized an event for the launch of the new diploma on Pastry Arts created by École Ducasse, the network of cooking schools created by Alain Ducasse, and ALMA - the international school of Italian cuisine. The event took place at ALMA headquarter close to Parma, in the Italian Food Valley, and was attended by 20 journalists and bloggers. During the event guests were entertained by a cooking show held by Chef Luc Debove, Executive Pastry Chef of École Ducasse. After the press conference media enjoyed a gourmet lunch prepared by the students of ALMA.
75th ANNIVERSARY PR PLAN
In order to celebrate with the Italian media Cathay Pacific's 75th Anniversary, which took place on September 24th, we developed a public relations plan aimed at affirming the airline’s leading positioning through the celebration of its pioneering spirit. A storytelling approach that has been declined on four tools: one infographic that summarizes the key technological and environmental achievements, one corporate press release, one fact sheet that details the airline’s history, milestones and successes, and the first newsletter of a serie of four that each month will illustrate Cathay Pacific fun facts and records in travel, design, fashion and food.
KENYA TOURISM BOARD
For our client Kenya Tourism Board we have developed a digital communication plan to relaunch the destination, aimed at improving Kenya brand awareness as we wait for the international borders to reopen.The plan includes a b2b campaign in cooperation with one of the primary Italian specialized editors to train travel agents through webinars and roundtables, and b2c elements such as a digital advertising display campaign on the most important national publications and digital native advertorials on key lifestyle titles.
TRAVEL LIFESTYLE NETWORK
The annual meeting of Travel Lifestyle Network, our international group of PR and communication agencies specialized in travel and lifestyle, took place in Évora (Portugal) at the end of September. The network is currently composed by 19 members in 30 countries and 6 continents, and our company is one of the founders. A shared desire to restart, closer cooperation, cultural exchanges and contamination of ideas are the key pillars on which we have developed new joint strategies to support our clients and achieve new goals and successes in a delicate period for our industry, that is still dealing with the consequences of a global pandemic.
LIVIGNO ACADEMY
Livigno Academy is a training and team building project designed for all those who live and work in Livigno, to empower them to become Ambassadors of the destination and offer them a deeper understanding of the new travel trends. The initiative will continue throughout the summer season and will accompany the operators until the 2026 Olympics, thanks to a dedicated platform where it will be possible to review the recordings of the lessons, consult the notes of the course and download brochures.
STRATEGY & MEDIA PLANNING
For our client, the Principality of Monaco, we have developed a communication and media strategy to push “For You. At last!”, the new brand campaign aimed at supporting the reopening to the world and showcasing the several opportunities to have fun and relax that travelers can finally enjoy in Monaco. The integrated campaign will air from June to September. It targets mainly North and Central Italy, the closest source markets of the destination, and is reinforced by nation-wide investments nto reinforce the brand perception and expand the customer base. We chose a multi-channel approach that blends several digital tools such as social media, display, programmatic and native advertising to enhance the uniqueness of the destination. Condé Nast has been selected as main partner of the ADV campaign with traditional advertising on Vogue, targeting an audience with a refined taste for luxury, innovation and food, advertorials and a digital campaign on GQ, addressed to a male audience. The media plan includes also two addressable TV flights to reach a profiled high-end target.
INTEGRATED ADVERTISING CAMPAIGN
Valtellina Turismo makes your heart beat faster with an exciting integrated campaign (TV + digital) dedicated to its summer features. Astonishing images, scenarios and the evocative story of the voiceover, describe Valtellina as a “place to love” with all the senses, thanks to the experiences in contact with mountains and nature, the rich food and wine tradition, sports and well-being.
NEW WEBSITE
We have completely restyled the website of Media Valtellina (mountain region in the Italian Alps) and its main city Tirano. With brand new contents and a dynamic graphic layout, the new website aims at renewing the brand image of the destination, while granting a smoother and quicker use. New tools and interactive experiences have been introduced to promote the diversity of the territory and to provide fast, effective answers to travelers queries. Users are now able to subscribe to the newsletter and stay connected with their social media.
INTEGRATED ADVERTISING CAMPAIGN
We launched our new Livigno's campaign, which aims to strengthen the share of voice and brand positioning as a top of mind destination.
"Livigno. Mi piace!" concept is an invitation to disconnect from the indoor routine of everyday life and connect with the thousands of outdoor activities in contact with nature that can be experienced in a unique place, in the heart of the Italian Alps. TV, digital, social, PR make up the media mix chosen to advertise the rich summer offers of the "Little Tibet".
VIDEO ADVERTISING
We have created a TV commercial aimed at showcasing the different experiences that two-wheel enthusiasts can enjoy riding through the spectacular, exciting landscapes in Valtellina: from legendary mountain passes and climbs that have made the history of cycling to slow and family-friendly trails, but also greenways that pass through famous mountains and epic mountain bike and downhill tracks. Whatever your passion is, Valtellina has a road that will make your heart beat.
PHYGITAL PRESS CONFERENCE
Phygital press conference to introduce Kometa, an international agri-food company with an Italian heart and specialized in processing and transforming pork and poultry meat. The unveiling of the new corporate image has been the occasion to go through the milestones of its first 20 years of operations and present the 2021-25 five-years business plan, focused on sustainability and innovation.
VIDEO ADVERTISING
Valtellina Turismo makes your heart beat faster with an exciting 30 commercial dedicated to its winter features. Astonishing images, scenarios and the evocative story of the voiceover, describes Valtellina as a “place to love” with all the senses , thanks to the experiences in contact with nature, the rich food and wine tradition, relaxation and well-being.
INTEGRATED ADVERTISING CAMPAIGN
We launched our new Livigno's integrated winter campaign, which aims to strengthen its share of voice and brand positioning as a top of mind destination. The new "Livigno. Mi piace!" concept is an invitation to disconnect from the indoor routine of everyday life and connect with the thousands of outdoor activities in contact with nature that can be experienced in a unique place, in the heart of the Italian Alps. TV, digital, social, PR make up the media mix chosen to advertise the rich winter offers of the "Little Tibet".
MOONCAKE MID AUTUMN FESTIVAL
Strategy and dynamism in order to bring Livigno to a unique and outstanding positioning in the Italian Alps, a distinctive role from now until the 2026 Winter Olympics.
Giving proper visibility to the destination in the international context, through a communication plan that carries out an important work of positioning, working on marketing mix, giving awareness to all the “sides” of Livigno: sports and lifestyle, innovative and friendly that combine in a unique lifestyle and vacation.
TACTICAL MAILING TARGETED TO MEDIA AND INFLUENCERS
Has the lockdown changed our travel habits and priorities, and how? Will we really pay more attention to commit to sustainable projects? Together with our client Cathay Pacific we have selected 150 travel experts (journalists, influencers, travel managers and tour operators) and we invited them to take part into a big survey to help us to understand these latest changes. The call to action reached them in their offices and homes, together with a plan table pencil: a positive thought while we wait to write new exciting chapters of our personal travel books.
DIGITAL INTEGRATED CAMPAIGN
We launched a compelling integrated programmatic digital/social media integrated campaign in order to advertise the new Master Luxury Management and Guest Experience, increase webinar engagement and boost the Institute’s excellence brand awareness through the media and targeted audience. Our launch campaign includes programmatic media communications, customized landing page and also content activities/ads on social media.
NEW WEBSITE
In order to advertise Via Spluga historic hiking path and spread its awareness to a wider audience of travelers, we have created and developed a new site: a brand new layout and structure designed to meet the needs of enthusiasts and guarantee simple, fast and intuitive usability.
MOONCAKE EVENT
On the occasion of the Mid-Autumn Festiva, Pr & GoUp organized an event in Milan, in collaboration with Singapore Airlines, dedicated to tour operators, journalists and bloggers. The event dedicated to the Mid-Autumn Festival took the name of Mooncake Day.