Integrated communications agency in Milan
AGENZIA DI COMUNICAZIONE
PR & GO UP \ufffd un\ufffdagenzia di comunicazione con sede a Milano.
La solida struttura interna dell\ufffdagenzia è \ufffd composta da professionisti della comunicazione.
L'agenzia sviluppa nuove ed efficaci strategie di marketing integrato: dallo studio dell\ufffdidentit\ufffd e dell\ufffdimmagine coordinata alla grafica, dal social media marketing alla creativit\ufffd, dai servizi fotografici alla realizzazione di spot tv, dalla progettazione e realizzazione di sito web al posizionamento sui motori di ricerca: comunicazione a 360 gradi.
I servizi di comunicazione offerti dall'agenzia sono spesso frutto di confronti e di sinergie che permettono il raggiungimento dei migliori risultati nella diffusione del prodotto e di riconoscibilit\ufffd del brand.
Le attivit\ufffd principali: ufficio stampa / press office, creazione logo, progettazione e realizzazione di siti internet, realizzazione marchi aziendali, realizzazione spot pubblicitari, produzione video e editing, servizi di web marketing e organizzazione eventi pr.
I servizi della nostra agenzia di comunicazione:
The latest news from our integrated communications agency
KENYA TOURISM BOARD PRESS TRIP
For our client Kenya Tourism Board we have organized a press trip in Kenya to discover the natural beauty of the country. The trip took place from 19 to 25 April and was attended by 3 journalists specialized in tourism from 3 top newspapers at national level: Il Giornale, one of the most important newspapers in Italy, Dove, the tourism monthly of Corriere della Sera, and Gentleman, a male monthly magazine. Journalists had the opportunity to experience safaris in one of the most beautiful areas of Kenya, the Masai Mara and Lake Naivasha. In addition, they were able to discover the local culture by visiting a Masai village.
QATAR AIRWAYS Fam Trip
Together with Thailandia Turismo and the trade travel media L'Agenzia di Viaggi, Qatar Airways has organized a fam trip to discover the Phuket travelling with Qatar Airways. The group was composed of 2 travel agents, the Italian blogger Federica Di Nardo, the travel trade journalist Maria Grazia Casella and 2 tour leaders for Thailandia Turismo and Qatar Airways. The group had the opportunity to visit the beautiful Phuket and travel with the airline company, discovering also the Hamad International Airport during the stop to Doha.
Relais & Châteaux Italy Guide 2022
For the fifth consecutive year, we edited the new edition of the Relais & Châteaux Italy Guide 2022, the directory distributed in all hotels and restaurants which presents the 50 Italian residences in its portfolio with a journalistic tome of voice and a structure that is similar to that of a travel guide. The launch of the publication has been supported by a communication plan that includes the distribution as a supplement to a national daily newspaper to a high-spending audience in Northern Italy and a series of editorial and advertorial projects.
LIVIGNO S/S 2022 Integrated Campaign
We launched our new Livigno's spring/summer integrated winter campaign, which aims to raise awareness and position the brand as The natural style of the Italian Alps. The new "Naturalmente, Livigno" concept is an invitation to disconnect from the indoor routine of everyday life and connect with the thousands of outdoor activities in contact with nature that can be experienced in a unique place: family holiday, active sports, shopping and gourmet experiences. TV, digital, social, Press and PR make up the media mix chosen to advertise the rich spring/summer offer of the destination.
LAUNCH EVENT
For our client Sommet Education we organized an event for the launch of the new diploma on Pastry Arts created by École Ducasse, the network of cooking schools created by Alain Ducasse, and ALMA - the international school of Italian cuisine. The event took place at ALMA headquarter close to Parma, in the Italian Food Valley, and was attended by 20 journalists and bloggers. During the event guests were entertained by a cooking show held by Chef Luc Debove, Executive Pastry Chef of École Ducasse. After the press conference media enjoyed a gourmet lunch prepared by the students of ALMA.
KENYA TOURISM BOARD
For our client Kenya Tourism Board we have developed a digital communication plan to relaunch the destination, aimed at improving Kenya brand awareness as we wait for the international borders to reopen.The plan includes a b2b campaign in cooperation with one of the primary Italian specialized editors to train travel agents through webinars and roundtables, and b2c elements such as a digital advertising display campaign on the most important national publications and digital native advertorials on key lifestyle titles.
TRAVEL LIFESTYLE NETWORK
The annual meeting of Travel Lifestyle Network, our international group of PR and communication agencies specialized in travel and lifestyle, took place in Évora (Portugal) at the end of September. The network is currently composed by 19 members in 30 countries and 6 continents, and our company is one of the founders. A shared desire to restart, closer cooperation, cultural exchanges and contamination of ideas are the key pillars on which we have developed new joint strategies to support our clients and achieve new goals and successes in a delicate period for our industry, that is still dealing with the consequences of a global pandemic.
INTEGRATED ADVERTISING CAMPAIGN
Valtellina Turismo makes your heart beat faster with an exciting integrated campaign (TV + digital) dedicated to its summer features. Astonishing images, scenarios and the evocative story of the voiceover, describe Valtellina as a “place to love” with all the senses, thanks to the experiences in contact with mountains and nature, the rich food and wine tradition, sports and well-being.
VIDEO ADVERTISING
We have created a TV commercial aimed at showcasing the different experiences that two-wheel enthusiasts can enjoy riding through the spectacular, exciting landscapes in Valtellina: from legendary mountain passes and climbs that have made the history of cycling to slow and family-friendly trails, but also greenways that pass through famous mountains and epic mountain bike and downhill tracks. Whatever your passion is, Valtellina has a road that will make your heart beat.
MOONCAKE MID AUTUMN FESTIVAL
Strategy and dynamism in order to bring Livigno to a unique and outstanding positioning in the Italian Alps, a distinctive role from now until the 2026 Winter Olympics.
Giving proper visibility to the destination in the international context, through a communication plan that carries out an important work of positioning, working on marketing mix, giving awareness to all the “sides” of Livigno: sports and lifestyle, innovative and friendly that combine in a unique lifestyle and vacation.
DIGITAL INTEGRATED CAMPAIGN
We launched a compelling integrated programmatic digital/social media integrated campaign in order to advertise the new Master Luxury Management and Guest Experience, increase webinar engagement and boost the Institute's excellence brand awareness through the media and targeted audience. Our launch campaign includes programmatic media communications, customized landing page and also content activities/ads on social media.